Personal profile
Biography
To leverage over 16 years of progressive experience in pharmaceutical marketing, product management & academic teaching to drive business growth, expand cardiovascular and chronic care portfolios & contribute to organizational success. Seeking to utilize my expertise in pharmaceutical product strategy, chronic care market development & team leadership within a dynamic healthcare or pharmaceutical organization that values innovation & long-term growth.
Experiences, Qualifications & Current Responsibilities:
- Currently leading the Cardiovascular
Portfolio at Eskayef Pharmaceuticals Ltd., managing a team of 5 colleagues
(Product Managers & Product Executives). Responsible for nurturing and
developing of key brands including Telmisartan, Sacubitril+Valsartan,
Rivaroxaban, Clopidogrel, Atorvastatin, Rosuvastatin, Levamlodipine,
Amlodipine, Losartan, Irbesartan, Olmesartan, Metoprolol, Bisoprolol,
Nebivolol, Trimetazidine, Nitroglycerin, Spironolactone, Moxonidine, Tolvaptan and
others.
- Extensive experience in market development
through 1st
timer
product launch,
including:
- First-time launches in Bangladesh: Streptokinase
(Popular), Enoxaparin (Popular), Rivaroxaban (Eskayef), Moxonidine
(Eskayef), and Levamlodipine (Eskayef).
- Recently launched Tolvaptan in
the cardiovascular segment.
- Proven success in scientific engagement
& training initiatives, organizing offline & online CMEs, seminars,
peer group discussions & large-scale training programs during & after
the COVID era.
- Over 16 years of expertise in managing
cardiovascular brands, with demonstrated ability to achieve portfolio &
company growth targets.
- Skilled in strategic planning, brand
management & market execution:
- Developing & monitoring annual marketing
plans for assigned products.
- Executing competitive marketing strategies
& sales initiatives.
- Formulating & implementing brand
strategies aligned with market needs.
- Have & maintain strong connection with Key
Opinion Leader (KOL) & Key Account Prescriber (KAP), fostering
long-term professional relationships for portfolio growth
- Experienced in organizing field force
training, regional marketing conferences & cross-functional
collaboration to drive portfolio success.
- Experienced in organizing ECG/EKG training,
Echocardiography training, DLP-Emergency Cardiology (Distance Learning
Program), Basic Life Support (BLS) training programs nationwide for Junior
Cardiologists, Medicine Specialists & MBBS/GP doctors in collaboration with
senior cardiologists.
- Designing and implementing innovative, impactful promotional campaigns and strategies to drive growth of the assigned product portfolio
- Extensive experience in organizing peer group discussions, clinical meetings and society events at prominent venues in Dhaka and across Bangladesh
- Over
16 years of experience in sending, managing & organizing doctors to major
cardiology conferences worldwide, including the European Society of
Cardiology (ESC), Euro PCR, ASEAN Federation of Cardiology (AFCC),
American College of Cardiology (ACC), Asian Pacific Society of
Cardiology conferences (APSC) and many more as per doctor requirement
basis.
Education/Academic Qualification
External positions
Quality Control Officer, Kemiko Pharmaceuticals Ltd.
2009
Product Executive, Popular Pharmaceuticals Ltd.
2012
Senior Product Executive, Eskayef Pharmaceuticals Ltd.
2015
Product Manager, Eskayef Pharmaceuticals Ltd.
2018
Key Product Manager, Eskayef Pharmaceuticals Ltd.
2020
Portfolio Manager, Eskayef Pharmaceuticals Ltd.
2022
Group Product Manager, Eskayef Pharmaceuticals Ltd.
2025